Top 3 Challenges Businesses Face Online in 2022 and How to Overcome Them

1. 2020 was The Year of Disruption: 2021 will set the new normal for how businesses operate online.

Since the introduction of the web, people have gone online to do things like shop, read the news, and connect with their friends. But in 2020, many of these behaviours changed. The rise of voice assistants and social media platforms like TikTok radically shifted how people interacted with brands and businesses online.

This change in behaviour is not going to slow down anytime soon. In 2021, we’ll see a new normal for how businesses operate online - one that has less physical interactions and more about who owns a customer’s attention and not loosing them to a competitor.

In 2020 and into 2021 many people found themselves restricted to their homes due to coronavirus. Their purchasing habits changed as a result. They could no longer walk down their local High Street and support local businesses by walking through a shop door.

Instead of turning into their local high street, many people found that Google had become their go-to for all their needs. The online presence of local businesses was severely lacking and customers were often left disappointed. Customers tried to support the local businesses in the best way they could but were met with frustration caused by outdated and broken websites.

2. Many businesses were forced online in 2020: How to ensure your business continues to compete and stand out online in 2021.

This section focuses on the importance of a company's online presence, primarily the standard of their website.

A quality website is one of the most important things for any business in this day and age. With so many new changes happening within the internet, it is essential to stay up-to-date with them.

Underestimate the importance of a quality website for your business at your peril. Professional websites are powerful marketing devices, and can be an effective way to reach new customers, promote products and services, and build relationships with clients.

Customers will start looking elsewhere if they find a website that looks out of date or does not work properly on their device. We’re a web design agency with over 10 years of web design experience. Reach out to us for an informal chat about improving your website.

3. The pandemic was a digital marketing baptism of fire for small business owners, forced to switch from face to face to online communication with customers. Here’s how a professional website and ongoing digital marketing support can take the pressure off in 2021.

The coronavirus pandemic of 2020-2021 was a digital marketing baptism of fire for small business owners. Many businesses were forced to switch from traditional advertising to digital marketing. How can you take advantage of this new change in the digital marketing world?

A website is the first line of customer contact for a business. A website doesn't sleep or have days off, your website should be your most effective salesperson. You should make it as easy as possible for people to find your website and choose you over your competitors.

The secret to reducing stress, admin and reaching new customers with a new website is to have the perfect combination of usability, SEO (search engine optimisation), conversion optimisation and web design.

If you know what a user wants before they even search for it, then this is the holy grail when it comes to generating more leads. This means choosing the right keywords and web design structure to boost your onsite search engine optimisation (SEO).

Does your website funnel traffic traffic right to your products or services and result in conversions?

If you are going to start a new website, it is beneficial to work with a web designer who has the technical and communication skills to make your business stand out from the crowd.

We're available throughout the week to have an informal, no pressure conversation about your business, your website and your overall digital marketing strategy. Contact us to arrange a chat.